Mark Wright dismissed Toby Keith’s “Red Solo Cup” as stupid. That night, the song kept him awake until four in the morning. Toby was recording it in 2011, fully aware that a tribute to a plastic party cup was ridiculous. He liked that about it. Though he seldom recorded material he hadn’t written, this song had been following him around for days. His sister understood the appeal immediately. Visiting the studio during his vocal session, she laughed and said she loved it. The next day, she came back singing it. Wright, the president of Toby’s label, was harder to convince. Why would such an accomplished songwriter choose something this silly? Toby asked whether he liked it. “It’s just stupid,” Wright said. “I’m stupid sometimes myself,” Toby replied, laughing. When Wright returned the following day, he looked worn out. Toby asked what had happened. The song, Wright admitted, had kept running through his head. By 4 a.m., he had finally taken a sleeping pill because he couldn’t shake it. Toby had already experienced the same stubborn refrain. His sister had walked back into the studio singing it. Now the man questioning his judgment had lost sleep over it. Wright still thought the song was ridiculous. He had also discovered why Toby wanted to record it. What was your first reaction to “Red Solo Cup”?
In 2011, Toby Keith was recording a song so ridiculous that even the president of his own record label couldn’t understand why a successful country star would waste time on…