Joey+Rory were known for their genuine, heartfelt approach to country music, and one of their standout tracks, “That’s Important to Me,” perfectly exemplifies their ability to blend personal stories with universal themes. Released as part of their 2012 album His and Hers, this song encapsulates the simplicity and beauty of their relationship, both as musical partners and as a married couple. Written and performed with warmth and sincerity, “That’s Important to Me” speaks to the importance of finding joy in the simple things in life—those moments and values that truly matter, and that shape who we are.
In this song, Joey Feek’s sweet and pure vocals, complemented by Rory’s distinctive voice, create a sense of intimacy that draws listeners in. The lyrics are tender yet profound, reflecting the couple’s deep appreciation for life, love, and faith. The song’s central theme revolves around the idea that material wealth and worldly success are secondary to the meaningful experiences and relationships that define our lives. Whether it’s the quiet moments spent with family, the love shared between a couple, or the faith that anchors them through life’s challenges, these are the things that truly matter.
What makes “That’s Important to Me” so special is the honesty and authenticity with which Joey and Rory deliver their message. The song is not just about their personal values but resonates with anyone who holds dear the simple, meaningful aspects of life. The gentle country instrumentation, with its acoustic guitar and soft rhythm, adds to the song’s comforting and intimate feel, creating an atmosphere that is both soothing and uplifting.
For Joey and Rory, the song also served as a reminder of what was most important to them during a period of personal struggle, as Joey was battling terminal cancer at the time of the album’s release. Their unwavering faith and love for each other shone through in the song, making it even more poignant and meaningful for their fans.
“That’s Important to Me” is not just a song—it’s a heartfelt reflection on what truly matters in life, a message that continues to resonate with audiences long after Joey’s passing. It reminds us all to focus on the things that bring us true happiness, the relationships and moments that make life worth living. Joey+Rory’s legacy lives on through songs like this, filled with love, faith, and the kind of wisdom that only comes from living a life that truly matters.