Photo of Osmonds Photo by Michael Ochs Archives/Getty Images

About the Song

Released in 1971, “Double Lovin’” by The Osmonds is a quintessential feel-good track that captures the infectious charm and harmonious appeal of this iconic family band. As the lead single from their album Homemade, the song became a Top 40 hit, climbing to #14 on the Billboard Hot 100 and further cementing The Osmonds’ place as one of the era’s most beloved musical acts. With its smooth groove, catchy melody, and playful lyrics, “Double Lovin’” is a delightful slice of early ’70s pop-soul, brimming with youthful energy and romantic optimism.

From the very start, “Double Lovin’” draws listeners in with its upbeat rhythm and infectious hook. The track features a polished blend of pop, R&B, and a touch of funk, showcasing The Osmonds’ versatility as they explored different genres beyond their early bubblegum pop roots. The arrangement is lively yet sophisticated, with a steady beat, a prominent bassline, and a touch of brass that adds a layer of vibrancy to the overall sound.

Vocally, the song is a showcase for the band’s signature harmonies, which are tight, warm, and effortlessly engaging. Merrill Osmond takes the lead with his smooth and confident delivery, perfectly capturing the playful yet sincere tone of the song. The backing harmonies provided by his brothers add richness and texture, creating a sound that’s both dynamic and cohesive.

Lyrically, “Double Lovin’” is a lighthearted ode to romance, celebrating the joy of giving and receiving love in abundance. Lines like “It takes a lot of lovin’ to keep my love a-comin’” reflect the song’s fun and flirty nature, while its catchy refrain makes it impossible not to sing along. The song’s charm lies in its simplicity—it’s unabashedly joyful and easy to connect with, making it a perfect soundtrack for carefree moments.

“Double Lovin’” also marked an important moment in The Osmonds’ career, highlighting their ability to successfully transition into a more mature sound while retaining their trademark charm. The song appealed to both their devoted teenage fanbase and older audiences, thanks to its universal themes and polished production.

Decades later, “Double Lovin’” remains a nostalgic favorite, embodying the optimism and innocence of early 1970s pop. It’s a track that continues to bring smiles to listeners’ faces, reminding us of a time when music was all about having fun and celebrating love. Whether rediscovered on a vintage playlist or played at a family gathering, “Double Lovin’” is a timeless reminder of The Osmonds’ enduring ability to uplift and entertain.American pop group The Osmonds, comprising Alan Osmond, Jay Osmond, Donny Osmond, Wayne Osmond and Merrill Osmond, posed in London, circa 1972.

Video

Lyrics: Double Lovin’

I’m gonna double your lovin’, double your fun
You get two for the price of oneIt took me a long time to find a good woman
One that would be true
That’s why I’m gonna double
What it takes baby to hold on to youI’m gonna make my lovin’ twice
As good as it was before
I’m gonna love you so good
You’ll be begging and crying for moreDouble, double lovin’, is what I’m gonna give to you
And you’re gonna receive double pleasure every time I doDouble, double lovin’ makes
You feel so good inside
And when I double up on my lovin’
You’re gonna be satisfied

I’m gonna double up on my huggin’
And my kissin’ too
And I got a double stroke of lovin’
I’ve been dying to use on you

Don’t be afraid to give me your love
‘Cause I won’t hurt you
You make the first step baby
And the rest I can easily do

I’m gonna double your lovin’, double your fun
You get two for the price of one
I’m gonna double your lovin’, double your fun
You get two for the price of one

 

You Missed

Dolly Parton turned a simple handmade coat into one of the most powerful songs of her life because to her, it was never really about the fabric. “Coat of Many Colors” sprang directly from Dolly’s growing-up years in East Tennessee. Her mother, Avie Lee, pieced the jacket together by sewing colorful rags the family already owned. Cash was mighty tight, so there was no running down to the store for brand-new clothes. Instead, Avie Lee took what was on hand and stitched together something warm for her little girl to wear. While the needle flew, she shared the Bible story of Joseph and his coat of many colors, turning an ordinary piece of clothing into something special in Dolly’s eyes. Proudly wearing that coat to school, Dolly felt rich, but the other kids saw it differently. They laughed at the patches and teased her for having so little. Years down the road, Dolly penned those childhood memories into “Coat of Many Colors.” Released in 1971, the tune became a shining example of why her songwriting touched so many souls. She never tried to hide hard times or dress up her youth to look prettier than it was. She simply laid the sting of teasing side-by-side with the deep love that stitched the coat together, letting that honest truth speak for itself. The song eventually grew far beyond that original vinyl record. Its spirit inspired the 2015 television movie Dolly Parton’s Coat of Many Colors, followed by Christmas of Many Colors: Circle of Love the very next year. Those films opened a window into Dolly’s mountain home, introducing folks to the hardworking parents and siblings who shaped her long before the bright lights found her. By then, Dolly had worn glittering stage gowns worth more than her family could ever have dreamed. Yet the garment folks remember best remains that humble little coat stitched by a mother’s loving hands when buying something new simply wasn’t in the cards. That is why the memory stayed alive. The scraps faded away, but the lesson underneath never did.