When Elvis Presley died in 1977, it would have been reasonable to believe that time would eventually turn him into a figure belonging mainly to his own generation. His friend George Klein had known Elvis since their school days in Memphis and witnessed the extraordinary rise firsthand. Even Klein later expressed amazement at the durability of Elvis’s popularity. The teenagers who screamed for him in the 1950s were growing older, music was constantly changing, and new stars arrived every decade. By every normal rule of celebrity, Elvis should gradually have become history. Instead, something unusual happened: people who had never lived in Elvis’s world began claiming him as their own.
When Elvis Presley died in 1977, it would have been reasonable to believe that time would eventually turn him into a figure belonging mainly to his own generation. His friend…