Introduction

If there’s one song that introduced Toby Keith to the world with a wink, a swagger, and a whole lot of charm, it’s “Should’ve Been a Cowboy.” Released in 1993 as his debut single, it didn’t just climb to No. 1 on the Billboard Hot Country Songs chart — it announced a new voice in country music that was here to stay. And over the years, it’s become one of those songs you can’t separate from Toby’s legacy.

The brilliance of the song lies in its playful daydreaming. It’s about a man imagining the wild, free life of a cowboy — chasing Jesse James, riding west, and living by his own rules. It taps into that timeless American fascination with the cowboy as a symbol of freedom and rugged independence. But Toby delivers it with such easy humor and relatability that it feels less like a fantasy and more like a shared joke between friends. Who hasn’t, at some point, wished they’d lived another life, full of adventure and wide-open skies?

What makes the song especially memorable is how effortlessly Toby balanced fun with authenticity. He wasn’t trying to reinvent the cowboy myth — he was tipping his hat to it while giving it a fresh, modern spin. The melody is upbeat and catchy, built for singalongs, and it quickly became a staple at bar jukeboxes, rodeos, and tailgates everywhere.

Over time, “Should’ve Been a Cowboy” grew beyond just a hit. It became a cultural marker — the most-played country song of the 1990s on radio, proving its staying power with every spin. For many fans, it’s still the song that comes to mind first when they think of Toby Keith: the big voice, the bigger personality, and the ability to write songs that were both fun and lasting.

At its heart, though, the song isn’t really about regrets. It’s about imagination — about daring to laugh at yourself while dreaming about something wilder, something freer. And maybe that’s why it still feels so good to sing along today.

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THEY TOLD HIM TO SIT DOWN AND SHUT UP. HE STOOD UP AND SANG LOUDER. He wasn’t your typical polished Nashville star with a perfect smile. He was a former oil rig worker. A semi-pro football player. A man who knew the smell of crude oil and the taste of dust better than he knew a red carpet. When the towers fell on 9/11, while the rest of the world was in shock, Toby Keith got angry. He poured that rage onto paper in 20 minutes. He wrote a battle cry, not a lullaby. But the “gatekeepers” hated it. They called it too violent. Too aggressive. A famous news anchor even banned him from a national 4th of July special because his lyrics were “too strong” for polite society. They wanted him to tone it down. They wanted him to apologize for his anger. Toby looked them dead in the eye and said: “No.” He didn’t write it for the critics in their ivory towers. He wrote it for his father, a veteran who lost an eye serving his country. He wrote it for the boys and girls shipping out to foreign sands. When he unleashed “Courtesy of the Red, White and Blue,” it didn’t just top the charts—it exploded. It became the anthem of a wounded nation. The more the industry tried to silence him, the louder the people sang along. He spent his career being the “Big Dog Daddy,” the man who refused to back down. In a world of carefully curated public images, he was a sledgehammer of truth. He played for the troops in the most dangerous war zones when others were too scared to go. He left this world too soon, but he left us with one final lesson: Never apologize for who you are, and never, ever apologize for loving your country.